2021

5PMFM Music Festival

services
Art Direction
Brand Identity
UI/ UX Design
Print Design
Collaterals

recognition
2021
IDA International Design Awards

team
Yina Shan

5PMFM is a vibrant two-day city pop music festival set to grace New York City in February 2021. Emerging from the stillness of 2020, we're here to bring a breath of warm summer air, infusing the city with feelings of freedom and escape.

City pop, a genre born in Japan during the '70s, found its zenith in the '80s, blending funk, jazz, disco, and synth-pop under Western influences. Rooted in an era of economic resurgence, it evokes a romanticized urban renaissance.

Design System

Still & Moving Posters

Website Prototype

Mobile APP Prototype

Social Media Assets