MULTISWEET
Art Direction
Brand Identity
2024
MUSE Creative Awards
2023
Graphic Design USA
IDA International Design Awards
Macau Design Award
In the identity, this fusion is synthesized to create a space where Asian warmth meets French sophistication. The new logo, set in a serif typeface, exudes elegance. A vibrant color palette adds vitality, establishing a versatile visual language. At the core is a bilingual menu for a diverse audience. The branding, from stamp cards to packaging, enhances appeal and approachability.