2023

MULTISWEET


services
Art Direction
Brand Identity
awards

2023
Graphic Design USA
MULTISWEET, a local cafe and bakery in New York, blends Chinese flavors with French pastry refinement.

In our identity, we synthesized this fusion, creating a space where Asian warmth meets French sophistication. The new logo, with a serif typeface, exudes elegance. The vibrant color palette adds vitality, establishing a versatile visual language. At the core is a bilingual menu for our diverse audience. Our branding, from stamp cards to packaging, enhances appeal and approachability.
Design System
Menu
Packaging