2023

Kate Farms Case Study

services
User Research
UI/ UX Design
Module Library
Style Guide

team
Heat Waves Co

Parents on a lifesaving mission created Kate Farms—a plant-based, sole source nutrition solution for clinicians and consumers alike. Kate Farms offers life-sustaining nutritional products with accessibility options for both drinking-abled and tube-feeding consumers, catering to a broad range of health needs.

Visit live site

Design Solutions

An interface that makes replenishing product easy
Clear experiences for users versus medical providers
Connecting the dots for the holistic healthcare journey
Making the science behind the nutrition approachable

Homepage

Module Library
Kate Farms manages its e-commerce operations using a system that supports subscriptions and editorial content, facing challenges in maintaining a cohesive user experience.

We addressed this with a comprehensive module library that allows seamless customization and consistent branding across platforms. This approach simplifies content management and enhances user interactions, ensuring a seamless and intuitive experience throughout the website.

Shop All Page
The "Shop All" page offers a clear and straightforward navigation experience. It features a tab system for easy access to categories, streamlining the product discovery process. The layout presents products in an organized fashion, with essential details visible at a glance. Users can refine their searches with the “Filter & Sort” feature, allowing for quick customization based on formula type, flavor, or dietary needs.

Product Detail Page

Checkout Flow

Result
The new Kate Farms website streamlined the user interface by using a consistent module and design system across platforms. This approach improved mobile site speed by 34%, reduced customer service inquiries, and increased engagement across key pages. It proved effective for both customers and Kate Farms' editors, enhancing user experience and simplifying backend management.